How LovelySEO collects, uses, and protects your personal information.
This Privacy Policy describes how LovelySEO ("we," "us," or "our") collects, uses, and shares information about you when you visit our website at lovelyseo.com or use our services. By using our site or services, you agree to the practices described here.
LovelySEOWe collect personal information that you provide when you complete a contact form, request a free audit, purchase a service, or communicate with us. This may include your name, email address, phone number, company name, website URL, billing address, and country. Payment card details are handled entirely by Stripe and are never stored on our servers.
When you visit our website, we automatically collect certain information through cookies and similar technologies, including your IP address, browser type and version, pages you visit, time and date of your visit, time spent on pages, referring URL, and device type. This information helps us understand site usage and improve our services.
When providing services, we may access your Google Search Console, Google Analytics, Google Ads, or other platform accounts. Information accessed through these platforms is used solely to deliver the contracted services and is not retained or used for any other purpose after the engagement ends.
We use the information we collect to:
We do not sell your personal information to third parties. We do not use your information for advertising purposes unrelated to our services.
| Type | Purpose | Duration |
|---|---|---|
| Essential | Required for site functionality (session management, forms) | Session |
| Analytics | Understanding visitor behaviour (Google Analytics, with consent) | Up to 2 years |
| Preferences | Storing your cookie consent choice | 1 year |
You can manage cookie preferences through our cookie banner when you first visit the site, or through your browser settings at any time.
We share information with third-party providers who help us operate our website and deliver services, including Stripe (payment processing) and Google (analytics). These providers are contractually obligated to protect your information and use it only for the purpose it was shared.
We may disclose your information if required by law, court order, or valid legal process from government authorities.
If LovelySEO is involved in a merger, acquisition, or asset sale, your personal information may be transferred. We will provide advance notice before your information becomes subject to a different privacy policy.
We retain your personal information for as long as necessary to provide services and fulfil the purposes described in this policy. Client account data is typically retained for the engagement duration plus 12 months for reporting. Financial records are retained for the period required by applicable law (typically 7 years). After these periods, data is securely deleted or anonymised.
We implement appropriate technical and organisational safeguards to protect your personal information, including encrypted connections (HTTPS), restricted access controls, and regular security assessments. No internet-based system is completely secure, but we take commercially reasonable measures to protect your data.
Depending on your location, you may have rights regarding your personal information, including:
To exercise any of these rights, contact us at hello@lovelyseo.com. We will respond within 30 days.
Our website and services are not directed to anyone under 16. We do not knowingly collect information from children. If you believe we have inadvertently collected such information, please contact us immediately.
We may update this policy from time to time. When we make material changes, we will update the effective date above and, where appropriate, notify active clients by email. We encourage you to review this page periodically.
We use cookies to understand site usage. See our Cookie Policy.