E-commerce SEO requires different thinking from standard content SEO. The architecture of your store, the structure of your product data, and the signals search engines get from your product pages all matter - and most stores get them wrong.
Delivery: Audit completed in week 1. Architecture recommendations in week 2. Optimisation work starts week 3. Monthly reports first week of each month.
Most online stores rank for their brand name and not much else. The reason is almost always site architecture. Categories are structured for the internal logic of the business rather than for the way customers search. Products are in too many categories, or too few. Filter pages generate thousands of near-identical URLs that dilute crawl budget and create duplicate content. Fixing this is unglamorous work but it is where the largest gains usually live.
We spend the first month of every e-commerce engagement mapping your current architecture against your customers' actual search behaviour. We identify which categories have real search demand, which are cannibalising each other, and which do not need to be indexed at all. The structural recommendations that come from this analysis typically produce the first meaningful traffic movement.
Manufacturer descriptions are the enemy of e-commerce SEO. If you use the same product copy as every other retailer stocking the same item, Google has no reason to show your version. We write unique product descriptions that incorporate the language your customers use in search, answer the specific pre-purchase questions people have, and give the page a reason to rank independently.
For most stores it is not practical to rewrite every product description at once. We work through your catalogue systematically, starting with your highest-traffic and highest-revenue products and working outward from there. Over a 6-month engagement, most stores see the majority of their priority products rewritten and ranking.
Product schema - properly implemented - tells Google about your price, availability, review ratings, and shipping options. This information can appear directly in search results as rich snippets, which improve click-through rates even when your position stays the same. We implement, validate, and maintain product schema as part of the monthly engagement.
Yes. Most of our e-commerce clients use Shopify, WooCommerce, or BigCommerce. We work within whatever platform you are on and tailor recommendations to what is technically achievable in that environment.
Up to 20 product descriptions and up to 8 category pages per month are included in this service tier. For larger catalogues or faster timelines, we can scope a higher-volume arrangement.
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