Diagnosis
Every engagement starts with us actually looking at your numbers. Not asking you how your SEO is going - pulling your Search Console data, crawling your site, reviewing your Google Business Profile, and reading your competitor rankings. We form an opinion before we pitch anything. If we think the effort required is more than the likely return, we say so.
Strategy
We write a 90-day plan that is specific to your business, your market, and your resources. It has priorities, not just to-do lists. The highest-impact items come first. We present it, you ask questions, we refine it until it is something we both believe in. Then we start, not before.
Execution
We do the work. Technical fixes, content creation, citation management, campaign builds, GBP management - whatever your plan calls for. You get weekly updates on what went live. We do not send status reports full of activity metrics that do not connect to business outcomes. Every update tells you what we did and what it is meant to achieve.
Reporting
Monthly reporting connects what we did to what happened in your business. Calls generated, leads submitted, products sold, revenue attributed to organic. We include an honest written commentary - if something is underperforming we say so and tell you what we are changing. No one sends the same report every month and calls it data-driven.
